Andy Bosselman : Freelance Copywriter & Creative Director in Denver, Colorado

Featured project

AIGA National Conference Poster

This poster announced the 2007 national conference to members of the AIGA, the professional organization for graphic design. The Asher Studio asked for my help with the copy -- the poster was produced after winning a competition among Colorado's best design firms.

News

Copywriting: I'm working with Ripcord, a Denver-based brand and advertising firm, on the rebrand of a local fast casual restaurant chain.
July 16, 2008

Journalism: I just turned in an assignment for the ~~September~~ October issue of 5280 Magazine.
July 1, 2008

Copywriting: I worked with a team from Sprout Strategy on a branding project for the Town of Frisco, Colorado.
June 10, 2008

Copywriting: Boulder's design and retail architecture firm Commarts hired me to write an ad for a real estate project.
May 29, 2008

Copywriting: I wrote a website for a tech startup with the award-winning Boulder design firm Vermilion.
May 19, 2008

Copywriting: I'm collaborating with Lab Mercury on a number of web and print projects for hospitality and real estate clients.
March 31, 2008

Copywriting: Corporate Express Business Interiors, a division of the world's largest distributor of office products, renewed a contract for 2008 to work with the company's in-house marketing department.
January 31, 2008

Copywriting: I've been working with the Boulder social media startup Me.dium.
January 31, 2008

Copywriting: I'll be writing the 2007 Annual Report for the Outdoor Industry Association, with CQ Graphics.
January 8, 2008

Copywriting: Award-winning studio Ellen Bruss Design called on me to help with the firm's own website.
October, 2007

Copywriting: Wonderland Hill Development Co. hired me to write a print campaign for its Washington School project, a cohousing community now forming in Boulder. Design partner: Origin.
April 16, 2007

Copywriting: Boulder design firm McGINTY, with their client Books-A-Million, retained me to write a B2B brochure for the nation's third-largest bookseller.
April 9, 2007

Copywriting: Corporate Express, a leading provider of facilities supplies, retained me to write a brochure for its new industrial packaging supplies division.
March 21, 2007

Copywriting & Creative Direction: Corporate Express, the world's largest distributor of office products, retained me to develop a series of minty-fresh case studies. The subject: the company's Strategic Accounts program. I teamed up with the design firm McGinty to provide a complete package, including copywriting, project management, and stellar graphic design.
February 28, 2007

Copywriting: I'm collaborating with Boulder web design and interactive agency imulus to develop an integrated campaign for one of their clients.
February 10, 2007

Copywriting: Boulder web design firm LewisPhillips asked for some word tailoring. The project is a new website for one of their clients.
February 7, 2007

Copywriting: I'm writing a brochure for Saunders Construction, with the astute design partner Asher Studio.
January 12, 2007

Copywriting: Chipotle's division of Special Weapons & Tactics (a.k.a. marketing) asked me to escribir.
January 4, 2007

About Mr. Minty

Andy Bosselman I am an accomplished and recognized copywriter with nearly 10 years experience in business-to-business, tech, engineering, and consumer brand marketing. Organizations come to me for a range of writing services including websites, ads, brochures, articles, press releases, case studies and other brand ephemera.

My Thinking

Writing and design are at the interchange between a product and its customer. But for most companies, producing good writing is a laudable achievement. After all, writing is not a company’s primary focus. That’s why I work with each of my clients to discover a workable process. One that fits within your organization’s culture and yields written content that connects meaningfully with your audience.

How I Work
I partner with clients and their creative team (designers, web developers, agency, etc.). To start, we learn a project’s audience, objectives and schedule. Early in the process, we put this information in writing. The “creative brief” defines the voice, character and promises of the communication. With the direction defined, I finalize research and develop an outline. Then I get to work writing. After the initial draft, a big part of the process is editing. Pulling off a brand’s nuanced voice often requires an extensive revision process, especially the first time I work with a client.

Why Andy
Writing is not a hobby, it’s my profession. I do quality work. I meet deadlines. And if you work with me, you’ll probably never notice several smaller marks of professionalism. But know that I keep regular hours. I adhere to AIGA standards of professional practice. I also have liability insurance.

Resume
I started my freelance copywriting practice in 2005. My degree is in journalism from the University of Nebraska. I broke into the trade at Castle Advertising in San Diego. I’ve held jobs at Egreetings.com and the Fortune 500 research and engineering firm SAIC.

From 2001-2003 I served as a Peace Corps volunteer in Benin, West Africa. The following school year I went to Paris where taught at a public high school in the city’s rough northern suburbs.